What Media Planning Delivers

What Media Planning Delivers

We begin with a deep dive into your business objectives, target audience, and competitive landscape to define clear goals for your media presence

Leveraging our extensive experience, we pinpoint where your ideal customers are consuming traditional media, ensuring your advertising spend is precisely targeted for maximum relevance.

We craft a detailed media plan that outlines recommended channels (Radio, TV, Print, Outdoor), optimal placements, frequency, and seasonality, all designed to deliver consistent messaging and reach.

Our decades of experience mean we understand the nuances of media buying. We negotiate competitive rates and secure prime ad placements that deliver the best value for your budget, ensuring your message stands out.

Working closely with our media partners, we deploy new technical means to accurately measure the effectiveness of your traditional media campaigns. This provides greater transparency and helps you understand the true impact of your investment.

For television advertising, we specialize in Over-The-Top (OTT) campaigns that provide a more specific geographic target. This allows us to significantly reduce costs and eliminate waste by reaching only the households most relevant to your business, delivering TV impact with digital precision.

We meticulously manage your media budget, constantly monitoring performance and making data-driven adjustments to ensure efficiency and maximize your campaign’s return on investment.

While our video team handles cinematic productions, for traditional media, we can oversee the creative development and production of compelling audio commercials, visually impactful print ads, and attention-grabbing outdoor billboards that align perfectly with your brand.

We ensure your traditional media campaigns work in perfect harmony with your digital marketing efforts (like website, SEO, and PPC). This creates a unified brand experience and drives audiences across channels, leveraging the strengths of both online and offline touchpoints.

From launching your ads to continuous monitoring of their performance, we manage the entire lifecycle of your media campaigns, providing insights and adjustments to optimize results.

Our specialized focus on home improvement, home services, legal, real estate, and mortgage means we understand the most effective traditional media channels and messaging strategies that resonate deeply within your specific sector.

Beyond Digital: Harnessing Traditional Media to Complement & Elevate Your Campaigns.

In an increasingly digital world, traditional media channels like radio, television, print, and outdoor advertising still hold immense power to reach vast audiences and build undeniable brand presence. However, to truly maximize their impact, these efforts must be strategically planned and seamlessly integrated with your digital marketing initiatives. Without expert guidance, investing in traditional media can be fragmented and inefficient.

At JBR Marketing, we bring decades of experience working directly with media partners, including top radio and TV stations. We don’t just buy ads; we generate comprehensive media campaigns specifically designed to complement and amplify all other traditional and digital strategies in your playbook. Our deep industry relationships and seasoned expertise ensure your message reaches the right audience, at the right time, across the most impactful channels.

Is Media Planning (Radio/TV/Print/Outdoor) Right for You?

Is Media Planning (Radio/TV/Print/Outdoor) Right for You?

It’s ideal for businesses that:

  • Want to expand their reach beyond digital channels and leverage the power of traditional media.
  • Seek expert guidance to efficiently plan, negotiate, and execute multi-channel advertising campaigns.
  • Need a strategic partner who understands how traditional media can complement their digital marketing efforts for greater impact.
  • Are in the home improvement, home services, legal, real estate, or mortgage industries and want to leverage proven media strategies.