What Search Engine Marketing Delivers

What Search Engine Marketing Delivers

SEM, particularly Local Service Ads (LSAs) and targeted Pay Per Click (PPC), directly captures users with immediate intent. When someone searches for a “plumber near me” or “emergency electrician,” they are actively seeking services. We specialize in targeting these high-value, ready-to-convert prospects for your business.

We handle every intricate detail of your Google Ads and Bing Ads campaigns, from exhaustive keyword research and compelling ad copy creation to precise audience targeting, geo-fencing, and strategic bid management. We ensure your campaigns are set up for success from day one, focusing on maximum visibility for relevant searches.

For eligible businesses, LSAs offer a unique “Google Guaranteed” badge and appear at the very top of search results, allowing customers to call you directly with confidence. We manage your LSA profiles, optimize your bidding, and ensure you’re positioned to capture these invaluable, pre-qualified local calls.

Our team is in your campaigns every single day, proactively monitoring performance, identifying opportunities, and making real-time adjustments. We don’t rely on “set it and forget it” automation, which often leads to wasted spend; our human expertise is your safeguard.

We constantly analyze metrics like Cost Per Click (CPC), Cost Per Lead (CPL), and conversion rates across both PPC and LSAs to ensure your budget delivers the most high-value clicks and qualified leads possible. We relentlessly optimize to get you more for less.

We leverage every available ad extension, sitelink, callout, and structured snippet to enhance your ad’s visibility, relevance, and click-through rates, ensuring you dominate valuable search real estate.

We rigorously test different headlines, ad copy, landing page variations, and call-to-actions to continuously improve campaign performance and discover what truly resonates with your target audience.

You’ll receive clear, concise reports detailing your campaign performance, spend, and lead generation from both PPC and LSAs. We translate the data into actionable insights, so you always know exactly where your marketing dollars are going and the results they’re producing.

With deep experience in home improvement, home services, legal, real estate, and mortgage, we understand the unique search behavior, competitive landscape, and conversion pathways specific to your industry. Our PPC strategies are finely tuned for your sector’s success.

We Navigate the Complexity of Paid Search to Deliver High-Converting Traffic.

You know the power of appearing at the top of search results, but navigating the complexities of Paid Per Click (PPC) and Google Local Services Ads (LSAs) can be challenging. Businesses often get bogged down in the endless details: Are my headlines performing? Should I prioritize Google Ads or Bing Ads? Why is my Cost Per Click (CPC) so high on this phrase? Am I using the right match types, or setting my geos correctly? Am I missing crucial ad extensions? Without expert management, PPC can quickly become an expensive drain rather than a lead generator.

At JBR Marketing, we cut through all that difficult stuff for you. We are not just ad managers; we are strategic PPC and LSA experts dedicated to maximizing your return on ad spend. We take a hands-on, meticulous approach, knowing that we look at our clients’ campaigns EVERY day. Unlike automated solutions that often increase costs in the search engine’s favor, our vigilant oversight ensures you budget is optimized for peak performance and quality lead generation. Our PPC campaigns are scalable to company budgets, ensuring efficient investment at any level.

Is Search Engine Marketing (PPC & LSAs) Right for You?

Is Search Engine Marketing (PPC & LSAs) Right for You?

It’s ideal for businesses that:

  • Want immediate, targeted visibility at the top of search results.
  • Are tired of managing complex PPC campaigns or seeing their budget wasted.
  • Need expert, hands-on management to ensure optimal ad performance and lead quality.
  • Seek a strategic partner who understands the nuances of profitable paid search advertising, including Google Local Services Ads, in their industry.