Stop Using Google Ads Smart Bidding… Because It Sucks
Smart Bidding sounds convenient. But for most small businesses, it’s just a fast way to burn your budget. If your Google Ads aren’t converting, it might be time to take the wheel back from the algorithm.
Answer Engine Optimization: How to Win Visibility in the Age of AI-Driven Search
Traditional Google search still dominates. But for the first time in decades, it's showing signs of decline. AI-powered tools like ChatGPT, are reshaping how users get answers and make decisions.
The Hidden Complexity Behind a Simple Address Update
While updating a Google My Business address might seem like a quick fix, any misstep could disrupt local SEO rankings, confuse customers, or lead to inconsistencies across online platforms.
Stop Worshipping at the Altar of SEO: Why Paid Search Remains The Real Growth Engine
SEO is important, yes. But in the time it takes for your SEO strategy to inch up a few SERP slots, your competitors are already cashing in on leads, thanks to a well-oiled PPC campaign.
Why Small Businesses Are Turning to Fractional Marketing Directors — And Why You Should Too
Trying to add “marketing expert” to your job title can quickly become overwhelming — especially in today’s fast-paced, ever-changing digital landscape. That’s why small and medium-sized businesses are turning to a Fractional Marketing Director solution.
