Marketing Attribution Is Lying to You — And It’s Costing You Real Growth
Last-click attribution gives a distorted view of what’s actually working, meaning your best marketing often doesn’t show up in a dashboard. If you’ve ever been told to “trust the data” but felt something was off, this one's for you.
Why Small Businesses Are Turning to Fractional Marketing Directors — And Why You Should Too
Trying to add “marketing expert” to your job title can quickly become overwhelming — especially in today’s fast-paced, ever-changing digital landscape. That’s why small and medium-sized businesses are turning to a Fractional Marketing Director solution.
Stop Thinking About Marketing Process – Start Thinking About Marketing Outcomes
Most small business marketing focuses on doing more — more posts, more emails, more ads. But activity doesn’t drive business growth. So stop thinking about marketing process and start thinking about marketing outcomes.
